No-show women at cervical screening ’unaware of test’

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No-show women at cervical screening ’unaware of test’
Dr Jo Waller, who led the study at UCL, said it was "worrying that so many women don’t know about cervical screening".
Sarah Williams, health information manager at Cancer Research UK, said: "We may need to be more creative in our efforts
to help specific groups of women, rather than resorting to conventional ’one-size-fits-all’ awareness campaigns."
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Nearly a quarter of women who don’t make cervical screening appointments are unaware that the process even exists, according to a UK survey.
The findings are based on a survey of 3,100 women aged 24 to 64, published in the European
Journal of Cancer, in which 800 said they were not up-to-date with cervical screening.
"The results around lack of awareness suggest that campaigns using TV, radio, social media or face-to-face
visits may be better... than relying on letters in the post, which is the current method."
Cervical cancer screening has been falling in the UK since 2011.
The UCL survey suggests that many young women don’t get round to cervical screening, even when they intend to go.
Around 3,200 women are diagnosed with cervical cancer each year in the UK and 900 women die from it.
Dr Waller said it was time to find better ways of communicating with women about screening.